Small Business Tips from Star Wars

“He’s more machine now than man. Twisted and evil.”  -Obi-Wan Kenobi

Despite their advanced technology, the franchise constantly works into its plotlines very clear warnings against unreliable and encroaching technology. Han and Chewie — and later Rey and Finn — constantly try to eke out another few parsecs from the Millennium Falcon. 

The takeaway? Never forget the human touch when handling your customers. They may prefer self-service and perform their own research pre-purchase. But when they have questions or concerns, they’ll brave hours waiting on hold just to talk to a fellow human.

2. “Judge me by my size, do you? Hmm? Hmm? And well you should not. For my ally is the Force, and a powerful ally it is.”  – Master Yoda

From film to film, the technology and the threats get bigger. But that usually just means they make a bigger boom when they get blown up.

The lesson here is to prioritise agility over expansion. Yoda showed that a small, adaptable person (or a team) is better equipped to respond to changing situations and new challenges

3. “Let him have it. It’s not wise to upset a Wookie.” – Han Solo

Chewbacca objects when C3PO makes a successful move in Dejarik, and Han warns the droids not to upset the Wookie.

In business, you face this all the time. You have several urgent tasks weighing on you, but you’ve only got so much hours in a day.

4. Don’t Spoon Feed

Nobody knew Darth was Luke’s father and Princess Leia was Luke’s sister.  Always maintain a little secrecy when it comes to business, it is not essential to share everything with everyone.

5. Emperor Palpatine Has No Vision

Emperor Palpatine is ego personified for all the galaxy to see, and he’s also a great example of the overconfidence that has led to some pretty terrible marketing campaigns

6. Don’t build a Death Star

This single-minded obsession with one way to succeed is something that undermined not only the Galactic Empire, but also many other organizations throughout history … It’s vital to be flexible and adaptable to changing circumstances