We’re getting to the end of Jan and business owners have to start looking forward. Sales projections and tax deadlines aside, on the larger scale the possibilities of industry changes and new tech may significantly change the way they operate in 2018. Here’s a few to prepare for.
Blockchain has already made a big impact on the banking industry, and this year, it will make its way into new industries. Everything from procurement to legal management will be looking to blockchain to increase security throughout the entire customer experience.
AI and Machines
We have been building applications for eight years. Recently, we’ve started to see demands from our clients to build apps that involve artificial intelligence and machine learning. This had pushed us to enhance our skills in AI and ML tools, so we can implement them in the products we build. I anticipate that in 2018, we will have more demands from our clients to build apps with AI so that products are smarter and more intelligent. – Piyush Jain, SIMpalm
With live streaming videos already gaining popularity and interest from brands this past year, it will continue to progress in 2018. With the digital era being so instant and saturated nowadays with content and apps, people will want to see events and performances at their fingertips immediately. From fireside chats and discussion panels to company events, live video is here to stay. – Stanley Meytin, True Film Production
In the SAAS business, chatbots are becoming more and more prevalent. Customers want to work with companies that deliver 24/7 customer service through chat. They don’t want to be on hold for 30 minutes to talk to someone; they would rather open up another browser window if they have to hold. Syed Balkhi, OptinMonster
Target Generation Z customers through personalization.
Generation Z (those born between 1996 and 2010) will soon accumulate 40 percent of consumers in America. These customers want a more personalised experience when working with your small business, and you’ll want to target them as their buying power exceeds $44 billion.
You can target these customers through social media and email (60 percent of Generation Z consumers say email is the most preferred and personal way brands can target them). Leverage videos, images and customise your emails to specific psychographics