You’ve done the marketing, got the new client and now the hardest part, keeping them. The key to long term success is ensuring that your clients are not 1-off customers, but loyal. It’s hard earned, but worthwhile in the long term.
Here’s some tips on how to do this:
1.Get on first name terms
Researchers have proven that our brains light up at the sound of our own name, so why not use that to your advantage? Dale Carnegie of How To Win Friends and Influence People said, “a person’s name is to that person the sweetest and most important sound in any language”.
2. What are your customers really interested in?
What’s on your social media accounts? If it’s a stream of messages getting people to buy your products and services, it’s not interesting to potential customers. An example would be a dog collar supplier. Customers would be interested in other dog related issues, like how often should you walk them depending on their size and breed, how do you bring a second dog into your home or how to make sure they are warm enough in winter.
3. Segment your tactics
Group people into segments so you can target your advertising accordingly. For example, if your product appeals to women you may want to think about how women of different ages will react to your product. A catch all message won’t win any long term business.
4. Reward them
Make sure your customers know that you appreciate their support and loyalty. Try and make them unique rewards to make them truly memorable.
5. Listen to them
When was the last time you asked your customers what they would like to see from your business? You can use the information you get back from clients for your blog or to better tailor your marketing.
It’s not always about the numbers, it’s about the small consistent ones who will stand by you and champion your business.