An insiders guide to getting new clients

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How do I get more clients through my door?? It’s the age old question that can leave you feeling cold inside.  So rather than them coming to you (which, let’s face it, probably won’t happen), you have to go out and get them.  Where from?  I have some ideas.

1) In your workplace

Countless small businesses have been started by working professionals who a) moved from being employees of a company to being contractors or b) found a worthy client or two and absconded with them to form their own business.

2) Through business organizations.

If you don’t currently have any working connections, this is my number one piece of advice about how to find clients; join and participate in business and social organizations. You will pick up more business this way than through any other method except perhaps referrals once you get known.  Your local Chambers of Commerce is a really good place to start and there are other networking events here.

3) Through your friends and family.

If you are lucky enough to have friends and family that are always in your corner and ready to help if they can, let them.

Tell them what you’re up to and that you’re looking for clients (it’s always helpful to tell them who you want as well)

5) Through your personal activities.

All the group things you and your family do are opportunities to find clients. Take the time to converse with the other parents when you’re taking your kids to football or ballet. Be friendly when you’re at the gym.

6) Through social media.

Once again, just as with real-life groups, participation is the key to getting people to want to do business with you. You can do this kind of thing on Facebook and other social media, too, but it’s harder and time consuming.

Two points in closing:

First, the most important thing in finding clients is your mindset. You need to realize that every place you go is a chance to find clients and act accordingly.

Second, none of the above is instant. Getting new clients is a process and how long you have to work at the process varies. But knowing where to look and how to get clients to look at you will at least make the process easier.

 

 

 

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