Increase your market share and new business with these strategies. You might feel that this is a little unethical but would your competitors feel the same way?
Outsmart your competition
Jay Moore, a business consultant, recalls a pizza restaurant placing a large ad in the Yellow Pages. Its competitor then ran a special giving 25 percent off any order if the customer would tear out the competitor’s ad and bring it in
Social Media poaching
Some organizations can be laissez-faire with their client list, especially in social media. One step is to look at the profile of a competitor and see who they are connected to.
Do small favours
A willingness to do small favours for the leaders of companies that you would like as clients, but who are currently doing business with other organizations. This puts you in a perfect position to be an alternative when leaders are unhappy with their current provider.
Most existing customers don’t get as much “love” from their vendors as new ones. Give customers compelling offers and speak directly to their needs.
Show your strengths
If you are competing on features and price, create a chart on the Web about how your company compares to the biggest competitor. Ravi Dehar at Seatme.com says his company shows potential clients a “cost comparison since we charge a flat rate, while our competitors charge per seated diner.”